Determine Audience
Who do we want to reach?
The very first question you want to ask yourself when developing your project plan is 'Who do we want to reach?' You must have a thorough understanding of your audience if you are to effectively provide what it is they're coming to your site for.
The following steps are helpful in developing a clear picture of who your visitors are and what considerations you might need to make for each group.
- Who are you trying to reach?
List everyone you think might have an interest in your site. - Prioritize the list you created in step 1.
- List as much relevant information about each audience group as you can. Relevant information could include demographics, knowledge of the subject, computer skills, internet skills, connection speed, processor speed, probably browser, helper apps, etc.
